An episode of a TV series is only a small part of an overall story, and the pilot is the most important episode. It introduces viewers to major characters, conflicts and plots, optimally in a way that is consistent with future episodes and seasons. Testing a full episode through an Online Pilot Survey allows potential audiences to view the program at their preferred time, in their preferred environment. We recruit a large but broad target audience allowing us to identify overall strengths and weaknesses among various demographic and psycho-graphic subsets as well as among those with varying viewing interest. This allows for insights that inform sustainability and growth.