Direct Consumer Insights

A Richer Understanding

Given the broad scope of online testing, there is often not enough time to thoroughly examine detailed findings, or zero-in on specific audience groups. Used in conjunction with online consumer testing, Direct Consumer Research via focus groups or individual interviews provides a richer understanding of insights uncovered in earlier testing, or conversely, discovering what areas to explore in future testing. Respondents can be exposed to content and then, through a guided discussion led by an experienced moderator, asked for specific feedback. From this, we are able to provide detailed insights, straight from the consumer, and offer clear direction and recommendations.

For more information, please contact Ben Spergel

ben@c4-rd.com l 323.922.2024