Given the broad scope of online testing, there is often not enough time to thoroughly examine detailed findings, or zero-in on specific audience groups. Used in conjunction with online consumer testing,
Direct Consumer Research
via focus groups or individual interviews provides a richer understanding of insights uncovered in earlier testing, or conversely, discovering what areas to explore in future testing. Respondents can be exposed to content and then, through a guided discussion led by an experienced moderator, asked for specific feedback. From this, we are able to provide detailed insights, straight from the consumer, and offer clear direction and recommendations.